Spectocurrency: War Spectacle in Social Media

  • Vera Syamsi Sampoerna University
Keywords: Social Media, Spectocurrency, TikTok, Instagram, Ukraine War, War Spectacle

Abstract

Social media has been influential and important in people’s life as a place for socializing, finding entertainment and - nowadays- information. People share various images and videos – or spectacles- through the platforms, with Tik Tok and Instagram as two of the most popular platforms. This research highlights and analyzed war spectacles created by the President of Ukraine and a Ukrainian university student on those platforms that were aimed at raising people’s awareness and empathy to the sufferings of the country and hopefully support their fight against Russia’s invasion, using semiotics concept, and proves that spectacles do have power to move people and generate reaction that can eventually cause expected changes, or spectocurrency.

Downloads

Download data is not yet available.

References

Ang, C. (2021). Ranked: The world’s most popular social networks, and who owns them. Retrieved from Visual Capitalist. https://www.visualcapitalist.com/ranked- so¬¬¬ci¬¬al-networks-worldwide-by-users/
Barthes, R. (1972). Mythologies. The Noon Day Press.
Castells, M. (2010). The information age economy, society, and culture. 2nd Ed. Volume II the Power of Identity. Willey Blackwell Publishers, Ltd.
Chaffey, D. (2022). Global social media statistics research summary 2022. Retrieved from Smart Insights. https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
Clayton, J. & Dyer, J. (2022). Ukraine war: The TikToker spreading viral videos. Retrieved from BBC News. https://www.bbc.com/news/technology-606133 31
Dang, S., & Culliford, E. (2022). TikTok war: How Russia's invasion of Ukraine played to social media's youngest audience. Reuters. Retrieved on April 30, 2022 https://www.reuters.com/tech¬nology/tiktok-war-how-russias-invasion-ukra¬ine-played-social-medias-youngest-audience-2022-03-01/.
Debord, G. (2005). (Translation by Ken Knabb). The society of the spectacle. Rebel Press.
Marsh, B. (2022, January 25). 10 tip-top facts about TikTok. The Fact Site. Retrieved September 29, 2022, from https://www.thefactsite.com/tiktok-facts/
Ortiz-Ospina, E. (2019). The rise of social media. Retrieved from Our World in Data. https://ourworldindata.org/rise-of-social-media
Schuster, S. (2022). Inside Zelensky's world. Time magazine. Retrieved from https://time.com/6171277/volody¬myr-zelensky-interview-ukraine-war/ Retrieved on March 28, 2022
Syamsi, V. (2019). Konstruksi identitas, nasionalisme dan kapitalisme dalam masyarakat tontonan: Studi kasus terhadap El Clásico [Identity construction, nationalism and capitalism in society’s viewing: A case study on El Clasico]. Dissertation. The Evolution of Social Media. (n.d.) Maryville University. https://online.mary-ville.edu/blog/evolution-social-media/#history
Published
2024-03-01
How to Cite
Syamsi, V. (2024). Spectocurrency: War Spectacle in Social Media. K@ta, 26(00), 169-180. https://doi.org/https://doi.org/10.9744/kata.26.00.169-180